By Alexandra McArver
To understand the genius of Justin Bieber’s new single, Yummy, looks no further than his amazing lyrics: “Yeah, you got that yummy-yum, that yummy-yum, that yummy-yummy, yeah, you got that yummy-yum.” Clearly the song is a beautiful tribute to his wife, Hailey Bieber, with the “yummy yum” symbolizing her kindness and affection for him.
Later in the song, Bieber sings, “bonafide stallion it ain’t no stable, no, you stay on the run.” Some critics have said that it’s gross for him to compare his wife to a horse, but clearly he meant to compliment how free-spirited she is and how she can’t be tied down by anyone, not even the songwriting inspiration Justin Bieber.
Bieber clearly has refined taste as he sang about how he “hop[ped] in the Lambo’, I’m on my way Drew House slippers on with a smile on my face.” If you aren’t aware, Drew House is Bieber’s amazing clothing brand, which is clearly so famous now that he mentioned it in his song.
He isn’t the only one who worked on this ballad though. It was actually written by five people: Justin Bieber, Ashley Boyd, Jason Boyd, Sasha Sirota, and Daniel Hackett. That’s how you know it’s fantastic; If you can figure out who any of those people are, let them know they deserve a Grammy.
The amazing thing about this song is that its in-depth metaphors cannot be understood by just listening to the song. The haters don’t take the time to truly grasp the song’s real meaning, and because of that, they cannot truly understand his genius. The song is really a tribute to Bieber’s wife and sophisticated commentary on America’s struggle with overeating food, as you can see from the music video because in the video is Bieber eating food.
Another reason people were attacking Bieber was for his promotion of the song. He and his team clearly wanted the song to reach number 1 on the charts, which it completely deserves, so they did a lot to advertise the song. Justin created a TikTok account which currently only has 10 videos, 9 of which are him lip-syncing to Yummy. He also created a #yummy on every social media, including TikTok, Youtube, and Instagram. On Justin’s Youtube channel, he posted the Yummy music video, a lyric video, an animated video, and a fan reaction compilation. The biggest criticism Justin received was for reposting a fan’s post about how to get his brilliant song to number one. The post talked about listening and streaming his song on every platform, downloading a VPN to listen to it outside of the US, and keeping the song on repeat as you sleep, which is clearly a lot of work but it’s completely worth it.
Another genius idea that Justin had to promote his masterpiece was to post pictures of babies on Instagram with the caption “#yummy” for about two weeks before the release of the song. Many people were too quick to criticize Justin because again they clearly didn’t understand Justin’s true meaning. The babies were meant to symbolize innocence, something that was stolen from Justin at a young age with his sudden stardom from his first hit Baby. It all ties together and that is the brilliance of Yummy.