{"id":1915,"date":"2018-06-14T10:11:22","date_gmt":"2018-06-14T14:11:22","guid":{"rendered":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/?p=1915"},"modified":"2018-06-14T10:11:22","modified_gmt":"2018-06-14T14:11:22","slug":"from-ihop-to-ihob-and-what-it-means","status":"publish","type":"post","link":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/2018\/06\/14\/from-ihop-to-ihob-and-what-it-means\/","title":{"rendered":"From IHOP to IHOb and What it Means"},"content":{"rendered":"

by Luke Wilson<\/span><\/p>\n

The American chain, International House of Pancakes (IHOP), is flipping the pancake into a \u2018b\u2019. IHOP, an American breakfast classic, is flipping the P to a b. <\/span><\/p>\n

The restaurant announced that they would be changing their name to International House Of burgers (IHOb) in a series of Twitter posts on June 4. This plan was put into effect on June 11.<\/span><\/p>\n

The reason behind changing the name is that the company wants to advertise the rollout of their new selection of burgers. <\/span><\/p>\n

The sit down restaurant is mainly known for their pancakes, however, the introduction of what they now call the \u201cUltimate Steakburgers\u201d calls for a name change. Following the announcement of the name change, the company said that the new name would stay \u201cat least for the time being.\u201d<\/span><\/p>\n

Chef Nevielle Panthaky, the company’s head of culinary at the restaurant chain said, <\/span>\u201cBurgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day.\u201d<\/span><\/p>\n

IHOb has gone all-in on the name change in terms of its online marketing platforms before the meaning of the \u201cb\u201d in the new name was revealed. On social media, the company ditched the @IHOP twitter handle for @IHOb. On its website, the company featured a countdown clock for when the meaning of the \u201cb\u201d would be revealed. Twitter users also shared images of the signage changing at locations around the country to \u201cIHOb.\u201d <\/span><\/p>\n

Paul La Monica from CNN Money said it is, \u201conly a marketing campaign […] <\/span>IHOb wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It’s adding several burgers to its menu.\u201d<\/span><\/p>\n

The name change has acted just as La Monica predicted, a marketing campaign, as interest in the company has increased heavily over the last week. The company has attracted a large social media crowd, along with the eyes of stockholders, company investors, and customers. <\/span><\/p>\n

The IHOP in Hollywood, California, is getting a new store sign and several others might be receiving the same treatment. The IHOb Twitter account posted videos and pictures of the construction taking place. <\/span><\/p>\n

But Darren Rebelez, President of IHOP, said that the majority of the 1,800 restaurants will still remain as IHOP. <\/span><\/p>\n

Rebelez said, \u201cWe are definitely going to be IHOP, but we want to convey that we are taking our burgers as seriously as our pancakes.\u201d<\/span><\/p>\n

However, even before the acronym as revealed, there were signs of backlash.<\/span><\/p>\n

Speculations developed as to what the name would stand for. The name speculations included bananas, bitcoin, bacon, burgers, and breakfast.<\/span><\/p>\n

The ambiguity of the new acronym has caused people to match this murkiness with sloppy management. <\/span><\/p>\n

The company knows that the change will not last for a long time. They realize that they are mainly known for their pancakes and breakfast items. In addition, the company still trades publicly as IHP, not IHB. <\/span><\/p>\n

Rebelez is not worried about the backlash because the campaign was still getting the new ideas of IHOb burgers into the mouths of people around America. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

by Luke Wilson The American chain, International House of Pancakes (IHOP), is flipping the pancake into a \u2018b\u2019. IHOP, an American breakfast classic, is flipping…<\/p>\n","protected":false},"author":6,"featured_media":1917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-content\/uploads\/2018\/06\/Unknown.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p99Jai-uT","_links":{"self":[{"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/posts\/1915"}],"collection":[{"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/comments?post=1915"}],"version-history":[{"count":1,"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/posts\/1915\/revisions"}],"predecessor-version":[{"id":1918,"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/posts\/1915\/revisions\/1918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/media\/1917"}],"wp:attachment":[{"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/media?parent=1915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/categories?post=1915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acpsk12.org\/theogony\/2017-2018\/wp-json\/wp\/v2\/tags?post=1915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}