{"id":8525,"date":"2020-01-26T20:04:43","date_gmt":"2020-01-27T01:04:43","guid":{"rendered":"http:\/\/www.acpsk12.org\/staff\/?p=8525"},"modified":"2020-01-26T23:06:50","modified_gmt":"2020-01-27T04:06:50","slug":"inside-out-media-highlights","status":"publish","type":"post","link":"http:\/\/www.acpsk12.org\/staff\/inside-out-media-highlights\/","title":{"rendered":"Inside Out: Media Highlights"},"content":{"rendered":"<p>This month we are starting a new regular post to keep you up-to-date with some of the highlights of our media coverage each month.<\/p>\n<p>The Public Relations Society of America (PRSA) calls a 15% success rate for media pitches a good rate. Here at ACPS we achieve close to a 95% success rate. Check out to see if your story was one of our highlights.<\/p>\n<p><a href=\"https:\/\/www.washingtonpost.com\/local\/education\/this-virginia-educator-is-teaching-students-to-love-reading-she-paid-for-a-library-of-1000-books-by-raising-money-online\/2020\/01\/19\/fb409dac-36de-11ea-bb7b-265f4554af6d_story.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8515\" style=\"border: 1 solid #000;\" src=\"http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-11.56.15-AM.jpg\" alt=\"Washington Post Metro cover\" width=\"254\" height=\"331\" srcset=\"http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-11.56.15-AM.jpg 857w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-11.56.15-AM-260x338.jpg 260w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-11.56.15-AM-462x600.jpg 462w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-11.56.15-AM-77x100.jpg 77w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-11.56.15-AM-768x998.jpg 768w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/a><\/p>\n<h2>The Washington Post<\/h2>\n<h3>Four Washington Post Metro Front Pages in the past month<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.washingtonpost.com\/local\/education\/this-virginia-educator-is-teaching-students-to-love-reading-she-paid-for-a-library-of-1000-books-by-raising-money-online\/2020\/01\/19\/fb409dac-36de-11ea-bb7b-265f4554af6d_story.html\">This teacher raised money for 1,000 books so her students would learn to love reading<\/a> (Jan. 20, 2020)<\/li>\n<li>\u2018<a href=\"https:\/\/www.washingtonpost.com\/local\/education\/youre-chefs-this-is-a-kitchen-its-also-a-school-cafeteria-that-doesnt-mean-the-food-has-to-be-bland-or-frozen\/2020\/01\/02\/23aa9aca-1deb-11ea-87f7-f2e91143c60d_story.html\">You\u2019re chefs! This is a kitchen!\u2019 It\u2019s also a school cafeteria. That doesn\u2019t mean the food has to be bland or frozen<\/a> (Jan. 2, 2020)<\/li>\n<li><a href=\"https:\/\/www.washingtonpost.com\/local\/education\/this-guatemalan-immigrant-survived-being-homeless-to-become-a-college-graduate-now-hes-teaching-other-immigrants-at-the-school-that-helped-save-him\/2019\/12\/29\/d25ab848-1dfa-11ea-87f7-f2e91143c60d_story.html\">This Guatemalan immigrant survived being homeless to become a college graduate. Now, he\u2019s teaching other immigrants at the school that helped save him<\/a> (Dec. 29, 2019)<\/li>\n<li><a href=\"https:\/\/www.washingtonpost.com\/local\/education\/at-a-northern-virginia-school-parents-of-different-backgrounds-speak-the-same-language\/2019\/12\/24\/7c416c22-2278-11ea-bed5-880264cc91a9_story.html\">At a Northern Virginia school, parents of different backgrounds speak the same language<\/a> (Dec. 24, 2019)<\/li>\n<\/ul>\n<h2>Involvement\u00a0in Boone\u2019s Memorial<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8548 size-large\" src=\"http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-12.31.04-PM-800x441.jpg\" alt=\"\" width=\"640\" height=\"353\" srcset=\"http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-12.31.04-PM-800x441.jpg 800w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-12.31.04-PM-260x143.jpg 260w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-12.31.04-PM-181x100.jpg 181w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-12.31.04-PM-768x424.jpg 768w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-12.31.04-PM-1536x848.jpg 1536w, http:\/\/www.acpsk12.org\/staff\/wp-content\/uploads\/Screen-Shot-2020-01-22-at-12.31.04-PM-2048x1130.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul>\n<li>1000+ print, TV and radio stories using our photos, quotes, and content<\/li>\n<li>15 stories identified, researched, written and pitched by the Office of Communications this month and shared on ACPS Express resulted in local and national news coverage.<\/li>\n<\/ul>\n<h2>Social media<\/h2>\n<p>9,000 engagements: Coach Boone<br \/>\n4,727 engagements: Senator Kaine visits JROTC<br \/>\n4,067 engagements: Winter Weather<br \/>\n3,450 engagements: Highlights of 2019 (#highlightsof2019)<br \/>\n3,192 engagements: National CTE Teacher of the Year Kimberly Wilson<br \/>\n1,356 engagements: High School Project Panel Event<\/p>\n<p>Stats are based on first week of posting.<\/p>\n<h2>What it takes to get a story on the front page of The Washington Post Metro Section<\/h2>\n<p>The education section of the Washington Post is extremely competitive. Getting a story printed involves a lot of hard work from the Office of Communications. It requires:<\/p>\n<ul>\n<li>Identifying possible ACPS stories that will be of national interest<\/li>\n<li>Researching and writing those stories in a way that will appeal to the media and act as a written pitch<\/li>\n<li>Pitching the story and getting it accepted<\/li>\n<li>Setting up with staff and accompanying staff during interviews<\/li>\n<li>Ensuring media clearances<\/li>\n<li>Providing fast facts and additional background details<\/li>\n<\/ul>\n<p><em><strong>If you have a good story that you think would make the front page of the Washington Post Metro section, please send it to <a href=\"mailto:news@acps.k12.va.us\">news@acps.k12.va.us<\/a>.<\/strong><\/em><\/p>\n<h3>What makes a good story?<\/h3>\n<p>Good stories should have at least one of the following attributes:<\/p>\n<ul>\n<li>Have a face \u2014 they are human interest stories<\/li>\n<li>Tell us about someone overcoming an issue or challenge<\/li>\n<li>Are something that makes your principal, department head or best friend go, \u201cWow\u201d<\/li>\n<li>Involve something innovative that no other school division is doing<\/li>\n<li>Align with a national news event<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This month we are starting a new regular post to keep you up-to-date with some of the highlights of ACPS media coverage each month.<\/p>\n","protected":false},"author":10,"featured_media":8527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-announcements"],"publishpress_future_action":{"enabled":false,"date":"2026-04-24 08:40:28","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/posts\/8525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/comments?post=8525"}],"version-history":[{"count":8,"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/posts\/8525\/revisions"}],"predecessor-version":[{"id":8545,"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/posts\/8525\/revisions\/8545"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/media\/8527"}],"wp:attachment":[{"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/media?parent=8525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/categories?post=8525"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.acpsk12.org\/staff\/wp-json\/wp\/v2\/tags?post=8525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}